# Ruby Red Hospitality > Ruby Red Hospitality is a family-run hotel and restaurant company based in South Padre Island, Texas. It develops, builds and operates branded hotels, independent beach resorts, vacation rentals, beach bars and bistros in South Padre Island, McAllen and Round Rock. The operating company is Perspective Hospitality Management Services, Inc. ## Who we are Ruby Red Hospitality is the guest-facing name of Perspective Hospitality Management Services, Inc., a Texas hospitality company headquartered at 7010 Padre Boulevard, South Padre Island, Texas 78597. The phone number for the corporate office is (956) 772-3605. The family behind the company has more than 35 years of hotel development and operations experience in Texas. We do the whole job ourselves: finding the land, building the hotel, opening it, and running it day to day. That includes the restaurants and bars inside our hotels and a few that stand on their own. Most of our properties are in two places. South Padre Island is a barrier island on the Gulf coast at the southern tip of Texas, where we run beach resorts, a vacation rental company and several beach bars. McAllen is the largest city in the Rio Grande Valley, about an hour and a half inland, where our hotels sit in the Convention Center District and along Ware Road. We also operate in Round Rock, just north of Austin. ## How we run a hotel The grapefruit is where the name comes from. The Rio Grande Valley is known for its red grapefruit. We pay attention to the small physical things guests notice without thinking about it: the softness of the carpet, the texture of the walls, the weight of the linens and towels. Our boutique hotels on South Padre Island, La Copa Inn Beach Hotel and Sand Rose Beach Resort, stock curated toiletries in every room. Lobbies and restaurants have signature scents and their own music playlists, which we publish on Spotify. - [Ruby Red Mornings](https://open.spotify.com/playlist/1D2cabBPYYDHlrSm3CAlfD) on Spotify - [Ruby Red House](https://open.spotify.com/playlist/1bDA826kW7OpiWMpC1rD5X) on Spotify From the moment a reservation is booked, our team is in touch with the guest. We answer requests quickly and ask for feedback so we can keep improving. Every team member can use the resources of the property to make a guest's stay right. ## Hotels and places to stay ### South Padre Island - [Courtyard by Marriott South Padre Island](https://rubyredtx.com/portfolio/courtyard-by-marriott-south-padre-island/), 6700 Padre Boulevard, South Padre Island, Texas 78597. (956) 433-0590. Beachfront, opened 2019, 224 rooms, home to a Bar Louie. - [Hilton Garden Inn South Padre Island](https://rubyredtx.com/portfolio/hilton-garden-inn-south-padre-island/), 7010 Padre Boulevard, South Padre Island, Texas 78597. (956) 761-8700. Beachfront. - [Sand Rose Beach Resort](https://rubyredtx.com/portfolio/sand-rose-beach-resort/), 7000 Padre Boulevard, South Padre Island, Texas 78597. (956) 772-7000. Independent boutique beach resort. - [La Copa Inn Beach Hotel](https://rubyredtx.com/portfolio/la-copa-inn-beach-hotel/), 350 Padre Boulevard, South Padre Island, Texas 78597. (956) 761-6000. Independent boutique beach hotel. - [La Copa Vacations](https://rubyredtx.com/portfolio/la-copa-vacations/), South Padre Island, Texas. (956) 772-4401. Condominium and vacation home rentals on South Padre Island. ### McAllen - [Aloft McAllen](https://rubyredtx.com/portfolio/aloft-hotel-mcallen/), 501 South Ware Road, McAllen, Texas 78501. (956) 694-1700. Opened February 2024, 144 rooms on five floors, with a W XYZ bar and a pool. - [Embassy Suites by Hilton McAllen Convention Center](https://rubyredtx.com/portfolio/embassy-suites-mcallen/), 800 Convention Center Boulevard, McAllen, Texas 78501. (956) 688-8329. Opened July 2016, 150 suites, about 12,000 square feet of event space. - [Home2 Suites by Hilton McAllen](https://rubyredtx.com/portfolio/home2-suites-mcallen/), 525 Ware Road, McAllen, Texas 78501. - [Homewood Suites by Hilton McAllen](https://rubyredtx.com/portfolio/homewood-suites-mcallen/), 3801 Expressway 83, McAllen, Texas 78503. (956) 630-0500. ### Round Rock - [Embassy Suites by Hilton Round Rock](https://rubyredtx.com/portfolio/embassy-suites-round-rock/), 270 Bass Pro Drive, Round Rock, Texas 78665. (512) 308-3883. ## Restaurants and bars - [Bar Louie South Padre Island](https://rubyredtx.com/portfolio/bar-louie-south-padre-island/), 6700 Padre Boulevard, South Padre Island, Texas 78597 (inside Courtyard by Marriott). (956) 433-0590. Beachfront, with a deck bar of more than 7,000 square feet. - [Bar Louie Round Rock](https://rubyredtx.com/portfolio/bar-louie-round-rock/), Round Rock, Texas. - [Barry's Beach Bar](https://rubyredtx.com/portfolio/barrys-beach-bar/), South Padre Island, Texas. (956) 772-1816. Beachfront. - [Ola Seaside Grill](https://rubyredtx.com/portfolio/ola-seaside-grill/), South Padre Island, Texas. Beachfront. - [Mariluna Beach Bar](https://rubyredtx.com/portfolio/mariluna-beach-bar/), South Padre Island, Texas. Beachfront. - [La Copa Cabana Bar & Grill](https://rubyredtx.com/portfolio/la-copa-cabana/), 350 Padre Boulevard, South Padre Island, Texas 78597 (at La Copa Inn Beach Hotel). (956) 734-2352. - [Barry's Bistro Bar & Grill South Padre Island](https://rubyredtx.com/portfolio/barrys-bistro-south-padre-island/), South Padre Island, Texas. (956) 772-1087. - [Barry's Bistro Bar & Grill McAllen](https://rubyredtx.com/portfolio/barrys-bistro-mcallen/), 800 Convention Center Boulevard, McAllen, Texas 78501 (inside Embassy Suites by Hilton McAllen Convention Center). (956) 688-8329. We have also operated On The Border Mexican Grill & Cantina franchise restaurants in South Padre Island and McAllen. ## Other brands and services - EnjoySPI (South Padre Island). - Stay in McAllen (McAllen). - SPI Beach Services, umbrella and chair rentals on South Padre Island. - Padre University (PadreU), a spring break travel company launched in 2018. Beyond hotels and restaurants, the company works in vacation rentals, software development (many of our operations tools are built in-house), apparel retail, wholesale, advertising, branding and licensing. ## In development - Embassy Suites by Hilton, Brownsville, Texas. - LivSmart Studios by Hilton, McAllen, Texas. - SpringHill Suites by Marriott, Brownsville, Texas. - Homewood Suites by Hilton, Round Rock, Texas. Brand partners, landowners and investors can reach the development team through the corporate office at (956) 772-3605. ## Brand partners We operate hotels under franchise agreements with Hilton (Embassy Suites, Hilton Garden Inn, Home2 Suites, Homewood Suites, LivSmart Studios) and Marriott (Courtyard, Aloft, SpringHill Suites). We are a franchisee of Bar Louie and have been a franchisee of On The Border. ## Careers We hire for front desk, housekeeping, maintenance, kitchen, bar, sales and management roles across South Padre Island, McAllen and Round Rock. We look for people who take initiative, care about service and like solving problems. ## Timeline - 2016: Embassy Suites by Hilton McAllen Convention Center opens. - 2017: Bar Louie announces Perspective Hospitality as its franchise partner for South Padre Island, McAllen and Round Rock. - 2018: Padre University spring break travel company launches on South Padre Island. - 2019: Courtyard by Marriott South Padre Island opens with an on-site Bar Louie. - 2021: On The Border opens in South Padre Island and at Embassy Suites McAllen. - 2024: Aloft Hotel McAllen opens in the Convention Center District. ## Press releases - [SpringHill Suites by Marriott Planned Next to Embassy Suites in Brownsville](https://rubyredtx.com/news/springhill-suites-by-marriott-planned-next-to-embassy-suites-brownsville/): May 7, 2026. Ruby Red Hospitality plans a 120-suite SpringHill Suites by Marriott next to its Embassy Suites in Brownsville, a $10M to $20M project, MySA reports. - [LivSmart Studios by Hilton Planned Near the McAllen Convention Center](https://rubyredtx.com/news/livsmart-studios-by-hilton-planned-near-mcallen-convention-center/): December 23, 2025. Ruby Red Hospitality plans a 100-room LivSmart Studios by Hilton near the McAllen Convention Center, opening by 2028, the RGV Business Journal says. - [Embassy Suites by Hilton Brownsville Breaks Ground](https://rubyredtx.com/news/embassy-suites-by-hilton-brownsville-breaks-ground/): October 28, 2025. Brownsville broke ground on Ruby Red Hospitality's Embassy Suites by Hilton, a seven-story, 170-room hotel the city calls the largest in the Valley. - [Ruby Red Hospitality Plans an Embassy Suites by Hilton in Brownsville](https://rubyredtx.com/news/ruby-red-hospitality-plans-embassy-suites-by-hilton-in-brownsville/): September 28, 2025. MySA reports Ruby Red Hospitality's $10 million Embassy Suites in Brownsville, with 170 suites and meeting space, is set to start construction in 2026. - [Barry Patel Receives the Golden Eagle Award from the RGV Hispanic Chamber](https://rubyredtx.com/news/barry-patel-receives-golden-eagle-award/): June 4, 2025. Ruby Red Hospitality CEO Barry Patel received the RGV Hispanic Chamber of Commerce's Golden Eagle, the top honor at its May 15, 2025 Noche de Gala. - [Aloft Hotel McAllen Opens, Bringing a New Vibe to the Rio Grande Valley](https://rubyredtx.com/news/aloft-hotel-mcallen-opens-bringing-a-new-vibe-to-the-rio-grande-valley/): February 24, 2024. Ruby Red Hospitality opened Aloft Hotel McAllen in February 2024, with 144 rooms on five floors, a W XYZ bar and a pool in the Convention Center District. - [On The Border Celebrates Grand Opening of McAllen Restaurant](https://rubyredtx.com/news/on-the-border-celebrates-grand-opening-of-mcallen-restaurant/): September 23, 2021. On The Border opened inside Embassy Suites by Hilton McAllen Convention Center in September 2021, the second On The Border run by Perspective Hospitality. - [On the Border Signs Deals to Open Stores in Alaska and Texas](https://rubyredtx.com/news/on-the-border-signs-deals-to-open-stores-in-alaska-and-texas/): June 22, 2021. On The Border added McAllen and Anchorage to its pipeline in 2021, with Perspective Hospitality set to open a second restaurant in Embassy Suites McAllen. - [On The Border Signs First New Franchisee in Over 10 Years, Brand Poised for Major Growth with Franchise Pipeline](https://rubyredtx.com/news/on-the-border-signs-first-new-franchisee-in-over-10-years-brand-poised-for-major-growth-with-franchise-pipeline/): April 15, 2021. Perspective Hospitality became On The Border's first new franchisee in over 10 years, with a restaurant at Hilton Garden Inn South Padre Island in 2021. - [Perspective Goes Big with New Marriott and Bar Louie on South Padre Island, Texas](https://rubyredtx.com/news/perspective-goes-big-with-new-marriott-and-bar-louie-on-south-padre-island-texas/): February 9, 2020. The 224-room Courtyard by Marriott South Padre Island opened in December 2019 with Bar Louie's largest location and a beachfront deck bar over 7,000 sq ft. - [South Padre Island Hotel Group Launches Spring Break Travel Company](https://rubyredtx.com/news/south-padre-island-hotel-group-launches-spring-break-travel-company/): January 25, 2018. In January 2018 Perspective Hospitality launched Padre University (PadreU), a spring break travel company with South Padre Island packages for students. - [Bar Louie Set to Toast the Town in South Texas and Austin](https://rubyredtx.com/news/bar-louie-set-to-toast-the-town-in-south-texas-and-austin/): December 21, 2017. Bar Louie named Perspective Hospitality its franchise partner in December 2017, with bars planned in South Padre Island, McAllen and Round Rock, Texas. - [Hilton Worldwide Opens Embassy Suites by Hilton McAllen Convention Center in the Southernmost Tip of Texas](https://rubyredtx.com/news/hilton-worldwide-opens-embassy-suites-by-hilton-mcallen-convention-center-in-the-southernmost-tip-of-texas/): July 21, 2016. Embassy Suites by Hilton McAllen Convention Center opened in July 2016 with 150 suites and 12,000 sq ft of event space, owned by Perspective Hospitality. ## Frequently asked questions ### Is Ruby Red Hospitality the same company as Perspective Hospitality? Yes. Ruby Red Hospitality is the brand name. Perspective Hospitality Management Services, Inc. is the legal operating company. ### Where are Ruby Red hotels located? South Padre Island, McAllen and Round Rock, Texas. New hotels are planned in Brownsville. ### How do I book a room? Use the booking bar on rubyredtx.com. Pick a hotel and your dates and you'll be sent to that hotel's official booking page, where Hilton Honors and Marriott Bonvoy rates and points apply. ### Which Ruby Red hotels are on the beach? On South Padre Island, Courtyard by Marriott, Hilton Garden Inn, Sand Rose Beach Resort and La Copa Inn Beach Hotel are all on or next to the beach. ### Why is it called Ruby Red? After the red grapefruit grown in the Rio Grande Valley. ### Is Ruby Red hiring? Usually, yes. See the careers page for open roles at each property. ## Contact Perspective Hospitality Management Services, Inc. 7010 Padre Boulevard, South Padre Island, Texas 78597 (956) 772-3605 https://rubyredtx.com